i'm an art director located in stockholm and creator of superb branding, communication and graphic design. grids are lovely but i'm getting into gradients. i'm a rockhead listening to electro roti funk, post-punk disco and soft rock shit but enjoy graphic design when it's stiff. my output is reductive, minimal and perhaps nice.

i do work freelance occasionally, but on recommendation only and in cemented relations. my clients, collaborators and partners are genuine, we work close and stick around.

portfolio with print, apps, ambient and hippie stuff is available on request. art is never modern, for art is eternal. i believe in modernism.

you're welcome to say hello at info@ohsoso.com.

best / gabriel madison


  • nike
  • renault
  • microsoft
  • adecco
  • sonos
  • pwc
  • collector
  • glenfiddich
  • zound industries
  • redken
  • fujitsu
  • sodastream
  • nissan
  • shu uemura