i'm an art director in stockholm; creator of superb branding, communication and graphic design. grids are lovely but i'm getting into gradients. as a rockhead listening to electro roti funk, post-punk disco and soft rock shit i still enjoy graphic design when it's stiff. my output is reductive, minimal and nice.

i do work freelance occasionally, but on recommendation only and in cemented relations. my clients, collaborators and partners are genuine, we work close and stick around.

portfolio with print, apps, ambient and hippie stuff is available on request. art is never modern, for art is eternal. i believe in modernism.

say hello at info@ohsoso.com.
have a nice day / gabriel madison


  • nike
  • renault
  • nordea
  • stockholms läns landsting
  • microsoft
  • adecco
  • sonos
  • collector
  • glenfiddich
  • zound industries
  • redken
  • fujitsu
  • sodastream
  • nissan
  • shu uemura